During the COVID-19 pandemic, Aspen Insurance committed to transforming its offices into dynamic, inclusive workplaces. The redesign, implemented across four locations, centers around the concept of “pathways” inspired by Aspen’s leaf logo, influencing everything from spatial planning to custom signage.

brandx played a pivotal role, creating a custom suite of supergraphics, glass films, and wayfinding materials. A standout feature is the “Values and Behaviors Wall,” articulating the company’s cultural ethos. Pathway graphics are cleverly integrated throughout, with lines extending from room to room. For example, a feature wall in a meeting room connects through glass privacy film to graphics in adjacent spaces, fostering a sense of exploration and continuity. These subtle yet precise elements embody the angularity and clarity of the Aspen brand, enhancing the experience of moving through the redesigned spaces.