Every day we’re exposed to signage in our built environment. Universal symbols help us figure out where we are and how to navigate our world safely and efficiently. Branded signage can do more than simply locate and direct: It can make people feel connected to a place’s culture and mission.

HLW’s brandx team specializes in creating elevated, compliant wayfinding strategies, signage systems, and brand experiences. We believe the best signage is intuitive, inclusive, flexible, long-lasting, and distinct to its location. In other words, when you see a sign, you shouldn’t have to stop to think about it.