BMI
brandx recently revamped BMI Music Group's Los Angeles office, a hub for professionals advocating for over 20.6 million musical works globally. The redesign reflects the vibrancy of the music industry with bold, contemporary graphics and signage inspired by musical elements. Signage incorporates grand piano motifs with elements like piano keys, strings, and musical notations, establishing a connection to BMI, the largest music rights organization in the U.S.
The glass film serves a dual purpose, visually representing sound wave frequency and amplitude while echoing the grand piano's pedals. This redesign emphasizes brandx's commitment to integrating a brand's essence into its space, celebrating BMI’s deep music industry roots.
Beyond aesthetic appeal, the redesign has been praised for enhancing brand presence, improving navigation, and creating an inviting, inspiring workspace for BMI employees and visitors.
Sector: Entertainment
Size: 170,000 sf
Location: Los Angeles, CA
Recognition: Los Angeles Business Journal Commercial Real Estate Awards 2023, Tenant Improvement Silver Award
IIDA Southern California Calibre Design Award, Work Small Category Nominee
FX Award 2023 Shortlist in the Workspace Environment Small Category