What you say with signage matters.

When all is said and done, branded graphics are a high-impact way to tell people who you are and what you do.

Every day we’re exposed to signage in our built environment. Universal symbols help us figure out where we are and how to navigate our world safely and efficiently. Branded signage can do more than simply locate and direct: It can make people feel connected to a place’s culture and mission.

HLW’s brandx team specializes in creating elevated, compliant wayfinding strategies, signage systems, and brand experiences. We believe the best signage is intuitive, inclusive, flexible, long-lasting, and distinct to its location. In other words, when you see a sign, you shouldn’t have to stop to think about it.

Signage
Code Compliant
Sustainability
Exterior

Wayfinding
Directories & Directional
Destination Markers

Brand Experience
Logos & Brand Assets
Dimensional Text
Surface Graphics
Glass Film
Personalization
Art Curation
Guidelines & Standards

brandx—an international team of architects, designers, and engineers—designs signage systems that communicate logistical information clearly, navigate cultural conversations around identity and ability with respect, and translate a brand’s 2D visual characteristics into 3D space.