Founded in 1841 and situated on the historic Fordham University Rose Hill Campus in the Bronx, Fordham Prep is a distinguished secondary school. brandx's rebranding revitalizes the campus by blending the school’s rich 180-year history with a modern, energetic flair. This was achieved by strategically integrating school colors, prayers, statements, and interactive elements across key areas. Notable features include egress stairwells adorned with alumni quotes against vibrant yellow and maroon backdrops. Large, text-based portraits of St. Ignatius of Loyola and founder Archbishop John Hughes, created from the Prayer for Generosity and the school's mission statement, are another highlight. In the Hall of Honor, three-dimensional duo-tone portraits of inductees feature scannable QR codes linking to their biographies. Additionally, an etched 1846 campus illustration enhances the classroom corridors, immersing the Fordham Prep community in a uniquely inspiring educational environment.