brandx partnered with a global management consultancy firm to elevate their new Houston office space. Spanning over 23,000 square feet, brandx implemented a signage and graphics experience that adapted the international presence of the firm into the Texan workplace.

Custom supergraphics and dimensional lettering welcome employees and visitors as they enter each of five bays around the work area. Celebrating the natural landscapes, local ecosystems, and notable economic industries of Houston, these Works Progress Administration-inspired visuals create a backdrop that reference some of the iconic local views.

A boutique illuminated identifier with custom typography greets visitors upon entry to the west-facing café. Informative and educational plaques are positioned throughout the open work area, highlighting the sustainable achievements of the office design and global sustainability goals of the firm. To complement the overall experience, brandx streamlined existing signage standards to identify key areas and rooms and developed an easily navigable wayfinding system that feels unique to this Houston, Texas workplace.