Schrödinger New York
Schrödinger's new Times Square office, spanning four stories, offers a fully immersive experience of science-at-work. Tasked with incorporating over 300 branded elements, brandx emphasized tech, health, well-being, and environmental aspects. To maintain a cohesive design aesthetic across each floor, brandx employed signage, wayfinding strategies, and graphics aligned with Schrödinger's focus areas: biology, chemistry, computer science, and physics. This approach included themed meeting room names and glass film adhesives.
Each floor showcases a prominent, discipline-specific technical graphic, like supergraphics of neurons for the biology level. The signage and wayfinding package is designed to be inclusive, with restroom doors indicating equipment rather than using binary pictograms, supporting an equitable environment. Additionally, brandx highlighted the office's sustainability efforts through signage about sustainable materials, air quality, and encouraging physical activity, like stair use or outdoor walks.
Sector: Science + Technology
Size: 109,000 sf
Location(s): New York, NY
Recognition: 2022 NYCxDesign Awards Finalist in the Environmental Impact Category
International Design Awards Finalist in the Wayfinding & Environmental Graphics Design Category
FX Award 2023 Shortlist in the Graphics: Signage and Wayfinding Category