PlayQ, a creative agency specializing in children’s video games, faced a unique challenge in their workspace redesign: translating their whimsical brand into a mature, professional environment. Our goal was to bridge this gap, maintaining PlayQ's youthful spirit while appealing to adult sensibilities. We achieved this through tasteful applications of bold color and light.

Starting with the elevator lobby, we installed a branded sign reading “Welcome to Our World of Play,” partially illuminated to draw attention and reflect PlayQ's essence. Diagonal bands of brand colors behind the lettering add a dynamic feel.

In the reception area, a fuchsia wall, PlayQ's primary color, features prominently, with an illuminated company logo sign. Adding to the visual interest, we used dichroic film on a glass partition adjacent to the fuchsia wall, creating an iridescent effect and enhancing the space with captivating colors.