brandx partnered with Navitas Semiconductor, an industry leader in sustainable energy, to transform their new headquarters into “Planet Navitas.” Across two floors and 50,000 square feet, brandx developed an educational brand experience that celebrates the client’s work.

Inside, brandx worked on the lobby and adjoining stairwell; the Electrify Studio, an experience center showcasing Navitas’ advancements; a company café with air plants in beakers and a Lego wall; and various interstitial spaces. The stairwell super-graphic features an immersive timeline that displays the evolution of energy technology and effectively positions Navitas within that history. brandx designed a dimensional hexagonal wall to showcase Navitas’ 100-plus patents.

On the exterior, an illuminated Navitas logo sits above perforated super-graphics showcasing a photo-realistic representation of “Planet Navitas,” as well as the company’s delightful mascots, on the floor-to-ceiling windows. As visitors enter the building, custom lettering welcomes them with the company’s tagline, “Electrify Our World™.”