With an emphasis on innumerable ingredient combinations offered at Subway®, the brandx team subdivided the company’s new Miami headquarters into six “neighborhoods” named for different food adjectives: fresh, tangy, melty, savory, seasoned, and spicy. These were represented with custom ingredient-based patterns, color combinations, and named meeting rooms.

The HQ features a fully branded reception area, which includes Subway memorabilia dating back to the company’s founding in 1965. Visitors are visually guided through the brand story via informational plaques that share fun facts about the company. The history gallery displays ten framed pieces, and an illuminated installation provides an Instagrammable moment of vintage Subway collectible pins. Infographics are also placed throughout the space to give users insight into Subway's commitment to better living, such as encouraging stair use by stating the number of “footlongs” from one floor to the next.