brandx has innovatively designed a 26,000 square foot space for a global management firm's Boston headquarters, blending their award-winning work culture and global values into an interactive experiential graphic design package. Key features include illuminated assets and QR-code wallpaper linking the physical space with the firm’s digital brand and AI offerings, embodying a high-tech, low-touch ethos that facilitates connections among in-office and hybrid team members.

Local Boston elements are integral to the design. brandx introduced large-scale photographs of three iconic Boston bridges – Longfellow, Zakim, and Tobin – which double as wayfinding aids for conference rooms named after each bridge. A custom, face-lit 'BOS' sign in neon style accentuates one of the main corridors, reinforcing the office's high-tech vibe. Complementing the local focus, a dymaxion map unfolds across the space, showcasing the firm’s international reach and connecting the local headquarters to its global network.