The playful and dynamic signage and wayfinding program reflect this confidential client’s open-minded approach to adapting their global offices to local environments. Inspired by the Art Deco architecture of the Parisian site, each floor within the space uses a distinct color palette and geometry, paying homage to the unique window structures of the building. The messaging throughout the space serves as an expression of the client’s leadership principles. We believe that words last, but sometimes fonts don’t, so the approach was to integrate this language into fun Art Deco-like graphics that cleverly conceal and reveal the text.