Financial Services Client
Sector: Finance
Size: 20,000-50,000sf
Location(s): New York, NY
Urban Canopy: Nature Meets the Financial District
brandx designed this financial firm’s Amenity Floor to reflect the energy of Downtown Manhattan and the calm of nearby Battery Park. The floor is a place to take a break from work, connect with others, and enjoy moments of pause. Through thoughtful use of art, signage, and storytelling, the space guides people naturally, surprises them along the way, and creates an environment that is functional and welcoming.
Custom Surface Graphics That Guide, Land, and Encourage Pause
Two custom surface graphics brighten the café and lobby areas. They act as wayfinding points, landmarks, and little moments to pause. Inspired by Battery Park, the designs bring nature indoors, creating calm and helping people relax as they move through the space.
A Subtle Timeline That Lets History Unfold Along the Walls
A subtle, tone-on-tone timeline tells the firm’s story along a colorful art wall. It’s designed so people can discover the company’s history as they move through the floor, without it feeling like obvious branding. These quiet moments of storytelling give the space depth and personality.
Consistency with a Twist: Familiar Signage with Unique Features That Give This Floor Character
All room signs are the same as on other floors, so people can easily find their way. The directories are designed for future changes: some are white-on-white near the art wall and timeline for a subtle look, while others are black with white text for clear contrast. The values wall adds another special touch, with dimensional metallic letters highlighting the company’s principles and giving the corridor a visual accent.
Photography: Mike Van Tassell